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SUPER BOWL SUPER BOWL SUPER BOWL SUPER BOWL
There, I said it. Coverage on knock-off Super Bowl merchandise here and here. Discussion of ambush marketing in relation to Super Bowl here and here. Example of advertising which refers to "the game on Sunday" without using the term Super Bowl here. While you're watching the big game on Sunday, don't forget during the slow parts to check The Trademark Blog for late-breaking trademark developments.  The Super Bowl is the Offiicial Profesional Football Championship of The Trademark Blog.
 
Coeur d'Alene Press
Several hotels received letters last week informing them that their parties were "unauthorized use of NFL intellectual property." NFL spokesman Brian McCarthy said the league only recently became aware of these large-scale parties planned in Las Vegas and elsewhere around the country. "These establishments were attempting to charge admission for something we are offering for free, and we believe that's a violation of a long-standing NFL policy that specifically prohibits mass out-of-home broadcasts," McCarthy said.