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Stanley Cup's ad revenue pales in comparison to Super Bowl's
The Super Bowl is the Godzilla of sporting events in the United States but it also leaves a big footprint in Canada. It could be argued in fact that the National Football League's championship game is the leading sporting event in Canada. In terms of advertising rates on television it outstrips Stanley Cup hockey and even the Grey Cup game.
 
posted 08:19 a.m.
IN PRAISE OF G-STRINGS: Last year during Super Bowl week, there was a media flap when the Las Vegas Convention and Visitors Authority tried unsuccessfully to buy air time within the Super Bowl broadcast for a risqu ad promoting Vegas tourism. This year, the organization is instead running ads showing footballs and vaguely referring to "the Big Game"--here's a graphic from one of the ads. This is a mildly sleazy way to get around the fact that "Super Bowl" is a registered phrase that cannot be used in advertising without the consent of the owner, the NFL. But then, mildly sleazy is what Vegas is all about!
 
Lingerie Bowl
Combine the two, and you have marketing genius: Lingerie Bowl 2004. For just $19.95 it's a Super Bowl XXXVIII pay-per-view alternative to the NFL's always-bloated halftime show. How can a guy say no? The competition -- we use the word with serious reservations -- will be between Team Euphoria and Team Dream. It's seven-on-seven. Tackle football. "Model/actress" players in skimpy outfits. Live from the Los Angeles Coliseum. Not to be confused with Internet porn, Lingerie Bowl 2004 has big-name former NFL stars on board.
 
Net crime hits gambling sites on Super Bowl eve
Organised crime gangs are shaking down internet betting sites on the eve of American football's Super Bowl threatening to unleash a crippling data attack unless they pay a protection fee police and site operators said. Britain's National Hi-Tech Crime Unit NHTCU said it was investigating a series of attacks and threats of attacks on companies in the United Kingdom.
 
ProLine Supply Sponsors BIG GAME Ticket charity raffle
PRESS RELEASE (Delivered by PRWEB - Free Press Release Service) Charity raffle for a pair of Super Bowl XXXVIII tickets, benefitting the MDA, Muscular Dystrophy Association. Houston, TX (PRWEB) January 20, 2004 –- ProLine Supply Company is the title sponsor of the “Big Game” ticket raffle to be held January 23rd thru January 26th, 2004. The raffle proceeds bene
 
Houston Braces for Super Security as Bowl Approaches
Security for Super Bowl XXXVIII will be as extensive as at previous versions of the NFL's showpiece event since the September 11, 2001 attacks on the United States, officials said on Thursday.
 
Super Bowl XXXVIII | canada.com
» Panthers relish underdog role » Patriots arrive late in Houston » No stars grace Super Bowl finalists Carolina and New
 
Super Bowl Sunday is about football, not politics
LOS ANGELES (Reuters) - U.S. football fans will not see ads featuring scantily clad vegetarians or a political attack on President Bush during February's Super Bowl after CBS said on Thursday that advocacy advertisements were out of bounds on professional...
 
BostonHerald.com - the Edge: Third quarter: Stay tuned for that commercial
RELATED TV/RADIO NEWS Fourth quarter: `Survivor: All-Stars' pumps up postgame First quarter: Who needs a ticket? The best seat is in front of y... Second quarter: Local stations have you covered Third quarter: Stay tuned for that commercial By Dean Johnson Friday, January 30, 2004 A donkey that wants to be a Clydesdale. Grandparents grappling over a bag of chips. A company called ``Shards O' Glass'' making things that really aren't good for people. Those are just a few of the silly highlights of the commercials tucked in the Super Bowl showdown between the Pats and the Carolina Panthers on Sunday.
 
Organised Crime Targets UK Betting Sites
Detectives say organised crime gangs have been targeting UK internet betting sites. They are threatening to unleash a crippling data attack unless they pay a "protection" fee, police and site operators said. Britain's National Hi-Tech Crime Unit (NHTCU) said it was investigating a series of attacks and threats of attacks on companies in the UK on the eve of American football's Super Bowl. But security experts say sites based in the Caribbean and continental Europe have also been targeted. "These are not groups of amateur hackers - great deals of money are changing hands," said an NHCTU spokesman.